Thought
Misunderstood, then obvious
A team with a better idea has to keep pushing until the results do the arguing.
Good ideas rarely look good at the start.
They look unusual, risky or simply wrong, and people say so.
Most teams give up.
The teams that win keep pushing.
They ship small, show results and let the work be the answer.
Then everyone forgets they ever doubted it.
Being misunderstood is part of the cost.
The alternative costs more.
Everyone agrees with you, and nothing changes.